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Selling when you’re not there

There’s been a lot of research done about how customers- especially B2B customers- buy online.  The difference could mean a lot of money to your company and make your sales force’s jobs easier.  The...

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Author’s Journey #24: Building your expert network and Obtaining...

As we’ve seen in the past 5 blog posts, an author’s marketing and promotion responsibilities begin long before their book’s publication date. It’s never too early to begin marketing and promoting your...

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